Everyone uses search engines to find products and companies these days. About 60% of all consumers use Google search to find businesses, and over 80% of online searches result in direct sales or in-store visits. You want to optimize your website so that you show up on the top of these searches. This should be a top priority for any business owner. Unfortunately, search optimization is not a fix it and forget it type of task. Google’s search algorithm is continually evolving as they attempt to provide the best results for their searchers, and, of course, make as much money as possible in advertising. Your website has to keep up. You can’t only hire an
to optimize your site once and forget about it for years; you’ll begin to see diminishing results. With that in mind, you should be doing these following tasks regularly to optimize your website continually, and stay ahead of the search curve.