Jay Chemicals is one of the world’s leading Reactive Dye producers, with over 40 countries and annual revenues exceeding 100 million USD. They are a multi-location-based company with a corporate office settled in Ahmedabad, Gujarat.
 

The group’s business ranges from dyes and dye intermediates to forays into digital textile printing ink, construction chemicals, textile auxiliaries, and garment manufacturing. The company had to gather together disparate pieces of information across different business units before their analysis work could be successful, lack of integration resulted in a lack of transparency and more manual work.
 

Redefine Dynamics helped Jay Chemicals by implementing Dynamics NAV and upgrading it to Nav 2013 R2, developing a revolutionary new way to improve their business by using our custom-built web application, ensuring high customer loyalty with quality management tools.
 

• World's leading reactive dye producer.
• They are trusted by India's biggest brands.
• The uptick in productivity and efficiency.
• Become a top player with the up-gradation of the ERP system.
• Reach global goals with NAV’s web-based portal.

Jay Chemical’s business ranges from dyes and dye intermediates to forays in the digital textile printing ink, construction chemicals, textile auxiliaries, and garment manufacturing. To do this, they had to gather together disparate pieces of information across different business units that did not share any common language or technology to be successful in their analysis work.
 

Lack of integration resulted in a lack of transparency in business and, hereby, more manual work. Upper Management felt frustrated after discovering how limited their company’s ERP was due to its inability to integrate with any other tools or websites etc; this severely hindered efficiency throughout all departments and created significant difficulties for customers trying to use their services effectively on an international level.

The company was not doing enough to spot potential quality problems. The company was engaged in international business, but it lacked the tools to manage import and export-related transactions in its system. The difficulty in creating reports and audit trails that would comply with the government’s requirements had hindered management’s ability to get analytical reports required for making Macro & Micro-level decisions.
 

As a result, it was very difficult for them to make any of the necessary changes or improvements within their organization because of this issue. Aside from all, this due to rapid business growth, old systems were unable to handle the volumes and the growing complexities.

With the problems increasing day by day, Jay Chemicals looking for a dynamic company that could guide them. They approached Redefine Dynamics to help them cope with the challenges. Initially, Dynamics NAV was implemented in 2009, which was later upgraded to Nav 2013 R2.
 

We developed a revolutionary new way to improve their business through the use of our custom-built web application. We implemented quality management tools to ensure high customer loyalty. It ensured better business and increased cash flow because satisfied employees would lead to a healthy workplace, leading to loyal customers who are more likely to purchase from the company again.

An EXIM Add-On was enhanced, which helped manage export-import documents, LC tracking, and staying updated with current government policies like Drawback, MIES, etc. One of the highlighting factors we developed is a web-based dealer portal that allowed dealers to place an order online through a portal that is finally integrated with the base system to maintain a smooth business transition.
 

With the help of the portal, order placing and tracking becomes easier for dealers to bring full visibility and enhance customer satisfaction.

With the up-gradation in their ERP system and the implementation of NAV, Jay Chemicals, today has become the world’s leading reactive dye producer with annual revenue exceeding 100 million USD.
 

Today the company is India’s biggest reactive dye producer amounting to 15% of the country’s total production. Today Jay Chemicals produces a variety of dye products, and with the up-gradation of the web-based portal today, the company is the biggest producer and seller of dye products.