Klaviyo flows: The Best Way to Reach Your Customers

Klaviyo Email Flow is a feature that allows you to create customized email marketing automations. With Klaviyo Email Flow, you can create sequences of automated emails that are triggered by customer behavior. For example, you can create email automation that sends a coupon code to customers who haven't purchased in the last 30 days.

You need Klaviyo Email Flow because it allows you to automate your email marketing and target your customers with specific messages based on their behavior. This increases the chances you'll convert leads into customers and improve customer retention rates.

Klaviyo flows are significant because they allow you to easily create powerful email marketing sequences without needing coding experience.

With Klaviyo flows, you can easily create a series of emails that will be sent out automatically to your subscribers based on their actions on your website. This can include signing up for your list, purchasing, or abandoning a cart.

Flows also allow you to personalize your messages based on each subscriber's individual preferences. So if someone is interested in receiving updates about new products, you can set up a flow that automatically sends them an email when a new product is added to your inventory.

To set up a flow on Klaviyo, you'll first want to create a list of subscribers. You can either import a list of contacts or add subscribers manually.

Once you have a list of subscribers, you'll create your flow. The flow will start with a trigger, such as when someone subscribes to your list or when they purchase from your store. You'll then add one or more actions that will be executed based on the trigger. For example, you might add an email action that sends a welcome message to new subscribers or an abandoned cart reminder for customers who have added items to their cart but have not completed the purchase.

One way to trigger a flow in Klaviyo is to create an email campaign and add a tag to the subscribers who should receive the flow. Once you've added the tag, you can create a new flow and select "Trigger when a subscriber is tagged." This will allow you to create automated flows that are activated as soon as someone who meets the criteria you've set is added to your list.

Email flow is essential for two reasons:
(1) it helps ensure that your messages are delivered promptly, and
(2) it helps prevent your email account from getting overwhelmed with messages.

When it comes to timely delivery, email flow is the difference between your message being delivered immediately or being held back by filters or similar features. Most email providers have some form of filtering that can cause messages to be held back if they think the message is irrelevant to the recipient. This can happen for various reasons, including if you're sending an email to someone who doesn't often get emails from you or if the content of your message triggers one of the provider's spam filters.

Post-purchase flow is the process of automatically sending emails to customers after they make a purchase. These automated emails include product recommendations, order confirmations, and shipping updates.

Klaviyo's post-purchase flow is designed to help you increase customer loyalty and keep them coming back for more. With Klaviyo's powerful email marketing tools, you can create a series of automated emails that will be sent to customers after they make a purchase. This will help you build better relationships with your customers and encourage them to return in the future.